Terms & conditions

BEST BREAKFASTS Competition Terms & Conditions

  1. Competition Overview
    The BEST BREAKFASTS competition (the “Competition”) is organised by SIDEMEN PROJECT ONE LTD (the "Organiser"). By entering the Competition, participants will have the chance to win a cash prize of £4,560 by submitting the shape removed from the back of an eligible BEST BREAKFASTS cereal box to the specified address.
  2. Eligibility
  • The Competition is open to UK residents aged 18 years or over, except employees of SIDEMEN PROJECT ONE LTD or their immediate families, agents, or anyone else professionally connected with the Competition.
  • Entrants must be legal residents of the United Kingdom with a bank account in the UK and must enter the competition with their own email address.
  • Multiple entries per person is permitted, as long as each entry is submitted in a separate envelope.

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  1. How to Enter
    To enter the Competition, participants must:
  • Remove the umbrella shape from the back of an eligible BEST BREAKFASTS cereal box. Eligible boxes are all BEST branded, Honeycomb Crisp flavoured cereal boxes.
  • Place the umbrella shape inside a sealed envelope and send it to the following address:
    PO BOX, SIDEMEN PROJECT 1 LIMITED, 86-90 Paul Street, London, EC2A 4NE, UK
    All entries must be postmarked no later than September 1st 2025. Entries received after this date will not be considered.

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  1. Competition Period
    The Competition will begin on December 15th 2024 and will close at midnight on September 10th 2025. Any entries received after the closing date will not be eligible for the prize.
  2. Prize
  • The winner will receive a cash prize of £4,560.
  • The prize is non-transferable, non-refundable, and cannot be exchanged for any alternative prize.
  • The winner is responsible for all taxes, fees, or charges that may apply to the prize.

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  1. Winner Selection
  • The winner will be selected by September 10th 2025 at random from all valid entries received before the closing date (September 10th 2025).
  • The winner will be notified within 14 days of the closing date by email.
  • If the winner does not respond to the email within 14 days, an alternative winner may be selected.

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  1. Publicity
    By entering the Competition, participants agree to allow SIDEMEN PROJECT ONE LTD to use their name, likeness, and any other relevant details for publicity purposes without additional compensation, unless prohibited by law.
  2. Data Protection
    Any personal data submitted as part of the Competition will be processed in accordance with SIDEMEN PROJECT ONE LTD's Privacy Policy. Personal information will only be used for the purposes of administering the Competition and will not be shared with third parties without the entrant’s consent. SIDEMEN PROJECT ONE LTD will not save or use any personal data submitted other than for purposes of selecting and notifying a winner.
  3. General Conditions
  • SIDEMEN PROJECT ONE LTD reserves the right to disqualify any entrant who violates the rules or tampers with the entry process.
  • SIDEMEN PROJECT ONE LTD reserves the right to modify, suspend, or cancel the Competition if it becomes necessary to do so.
  • SIDEMEN PROJECT ONE LTD is not charging any fee for the competition and the price of a box of Honeycomb Crisp cereal will not change based on the competition.
  • The Competition is governed by the laws of England and Wales.

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  1. Contact Information
    For any questions regarding the Competition, please contact SIDEMEN PROJECT ONE LTD at: bestbreakfasts@sunnysideupcomms.co.uk

  2. Liability
  • SIDEMEN PROJECT ONE LTD is not responsible for any lost, late, misdirected, or incomplete entries, or any failure of the postal system.
  • SIDEMEN PROJECT ONE LTD will not be liable for any injury, loss, or damage arising from the use or misuse of the prize, except where it is caused by the negligence of SIDEMEN PROJECT ONE LTD.

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SIDEMEN PROJECT ONE LTD confirms that none of Netflix CPX, LLC, Netflix CPX International, B.V., nor any company in the Netflix group (collectively “Netflix”) sponsor, endorse or manage, in any way, this competition, nor are they associated with it. Accordingly, in no case will Netflix have any liability with respect to the giveaway. SIDEMEN PROJECT ONE LTD exonerates Netflix from any liability in connection with this campaign. The information the winner provides during their participation in this giveaway is provided to SIDEMEN PROJECT ONE LTD and not to Netflix, and that information will be used in accordance with these terms and conditions.

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By participating in the Competition, entrants agree to abide by these Terms & Conditions.

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